Cruelty free beauty and wellness products

At Intentionally Natural, being cruelty free is more than a promise. It's a guiding principle. We stand firmly against animal testing, deforestation that harms wildlife, and unethical animal-derived ingredients like carmine. Every product we offer is thoughtfully selected to reflect compassion, sustainability, and integrity, ensuring you can shop with confidence.

Intentionally Natural forever cruelty free Intentionally Natural
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cruelty free forever

Why Choose Cruelty-Free?

Intentionally choosing cruelty-free brands means choosing kindness and standing up for a world where beauty and wellness doesn’t come at the cost of animal welfare. By shopping with us, you align with values that prioritize ethical practices, sustainability, and care for all living beings.

We ensure that none of our products:

  • Animal Testing we do not support animal testing being used during any satge of the products we offer.
  • Ingredients that contribute to deforestation Such as palm oil, even sustainably sourced, can harm wildlife and the environment. Due to the difficulty in fully tracing its origin, we don’t allow palm oil in any of our products.
  • Unethical animal-derived ingredients we believe in choosing better with plant-based alternatives to unethically sourced ingredients, which is why you won’t find ingredients like Lanolin, Carmine in any of our products
  • Animal testing by third parties we don’t support any brand that outsources animal testing.

Cruelty-Free with Confidence

Shop cruelty-free beauty and wellness products, knowing that every choice aligns with your values and is kind to the planet. At Intentionally Natural, we don’t believe that prioritizing your health and well-being means compromising on compassion.

Shop Cruelty-Free
Forever Cruelty-Free

100% Cruelty-Free forever

No animals are harmed in the creation or testing of our products. We are cruelty-free, now and always.

100% Natural no Exceptions

100% natural only products

Made with 100% natural, organic, and naturally derived ingredients. No synthetics, no exceptions!

100% Sustainable Ethical sourcing

Sustainably and ethically sourced ingredients and methods, ensuring a positive impact on the planet.