Don't see your favourite brand ?
If it aligns with our Natural Only promise and uncompromising transparency standards, we’ll explore it with care — and if it makes the cut, you’ll be the first to know.
Let customers speak for us
Customer service that is hard to find these days and makes you want to be a loyal customer.
So wonderful to find natural products for my highly sensitive children. After doing a lot of research I am so pleased to be completely sure that there are no nasties or worries about using Intentionally Natural Products. Such great service & totally feel like I can trust the product & this company to look after the little things in life that make the biggest difference. Definitely recommend trying these products.
Omg, I am so glad I found your website!! Your website is not only stunningly beautiful, it also has every thing I need for my combination-semi-tantrum skin and dry scalp/oily hair situation. I have been on the hunt for good natural products for ages! I keep lapsing back to the chemicals as it’s so hard to find a reliable stockist (where natural is their main game) and for them to have available what I need. Some of these brands you carry are my faves and at such great prices. I’ve just placed an order and look forward to being a regular. Thank you! Also, cool that you have recipes - I am going to try making that gorgeous beet salad!
I love that this brand is packed with all natural ingredients that leave you and your little ones feeling amazing. It is so hard to find 100% natural products free of nasty chemicals and toxins. Thank you so much, I will definitely be back for more :)
Great gifts! Especially when you know they are natural, free of chemicals and toxins.
In a world of growing online maze and names less, faceless responses- Lara and Intentionally Natural were the only ones who came back to me promptly and delivered what I was looking for. Excellent service, incredible brand. Fair prices. Will continue to order. Thanks so much.
Nice to find 100% natural products. No nasty chemicals/toxins. Their website was easy to use. I was able to get all-natural products in one shop and the items came quickly. Thank you.
Such a beautiful range of natural beauty products! fabulous service & speedy delivery. Will definitely purchase again
I have been very pleased with my 2 purchases I have made. The NEO oil and hyaluronic have been godsends!
Service was great & swift delivery wonderful
These products feel like you are putting liquid gold on your skin.
Total indulgence , such a treat . I love it all
It's amazing to bea able to shop for products and know that are natual and free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most beautiful product that work! While also being enviromentally friendly. The customer service is so personal and professional with delivery being prompt and relible!. Their care and attention to service is second to none adn I love the free samples each time, it's such a treat.
New Zealand’s Home for 100% Natural Beauty & Wellness
Held to a higher standard.
We partner only with brands that meet our uncompromising criteria for 100% natural ingredients, proven performance and ethical transparency. No synthetics. No shortcuts. No greenwashing. Every product is hand-selected by our
No synthetics. No compromises.
Every product we offer is made purely from natural, organic, or naturally derived ingredients — never “nature identical,” never synthetic. Each is cruelty-free, ethically sourced, and verified by our in-house team for real, visible results. Because confidence begins with complete clarity. Learn More →
Less impact. More intention.
From 100% natural, compostable and recyclable packaging to far-reaching environmental initiatives and carbon-neutral delivery — every order honours the planet. A natural gift is always included. It’s our way of saying: we truly appreciate you for choosing IN. View Our Sustainability Commitment →
Real guidance, from those who truly know.
Whether you're ingredient-curious, navigating sensitivity, or refining your routine — we’re here, and we know our stuff. As a formulator-led, independent NZ business, our support is thoughtful, expert, and never pushy. Contact Us →
100% Natural
Pure by standard, not by claim. Never synthetic, always natural.
Sustainably Sourced
Ingredients chosen with care for nature and your wellbeing.
Forever Cruelty-Free
Compassion without compromise. Never tested or exploited.
