Sustainability Commitment
Sustainability is inseparable from our purpose of bringing Aotearoa (New Zealand) the finest in natural beauty, health and wellness from around the globe. As with our curation, our impact must remain uncompromising — grounded in transparency, ethics and traceability.
Sustainability IN action
Impact with Integrity
Carbon neutrality is only a beginning.
True sustainability means restoring what is lost and giving back more than we take — ensuring ecosystems not only recover but endure.
In partnership with Greenspark, every order supports measurable regeneration: restoring ecosystems, removing ocean plastic, planting kelp to restore marine biodiversity, protecting bees and offsetting an extra 6kg of CO₂ in addition to carbon-neutral delivery.
Each global impact is traceable, transparent and enduring — proof that beauty and wellbeing can prosper without cost to nature.
Ethics, Aligned
In Good Company We Keep
Like attracts like, which is why we curate only the brands that embody our values. Each is chosen with discernment: sourcing ingredients responsibly, manufacturing ethically and holding sustainability as a living standard.
This means supply chains that are transparent, practices that protect biodiversity and products that honour both people and planet. The result is more than purity and performance — it is integrity carried from soil to soul.
Every product in our curation stands as proof that beauty and wellness can prosper without compromise, crafted with respect for the earth and for generations to come.
Intentional by Nature
Sustainable in Practice
Intentionally Natural is a proudly small, independent, family-run New Zealand business. Sustainability is intrinsic to our purpose — the exhale to the inhale of every choice we make.
From growing up immersed in the wild beauty of Aotea (Great Barrier Island) to building Intentionally Natural on the wild west coast of Auckland our founder has always known this truth: without nature, there is nothing.
This is why our business rests on a foundation of sustainable practices that continue to evolve. Every decision is guided by intention, ethics and a commitment to create change for the better — for today and for the future.
Let customers speak for us
Customer service that is hard to find these days and makes you want to be a loyal customer.
So wonderful to find natural products for my highly sensitive children. After doing a lot of research I am so pleased to be completely sure that there are no nasties or worries about using Intentionally Natural Products. Such great service & totally feel like I can trust the product & this company to look after the little things in life that make the biggest difference. Definitely recommend trying these products.
I love that this brand is packed with all natural ingredients that leave you and your little ones feeling amazing. It is so hard to find 100% natural products free of nasty chemicals and toxins. Thank you so much, I will definitely be back for more :)
Great gifts! Especially when you know they are natural, free of chemicals and toxins.
Omg, I am so glad I found your website!! Your website is not only stunningly beautiful, it also has every thing I need for my combination-semi-tantrum skin and dry scalp/oily hair situation. I have been on the hunt for good natural products for ages! I keep lapsing back to the chemicals as it’s so hard to find a reliable stockist (where natural is their main game) and for them to have available what I need. Some of these brands you carry are my faves and at such great prices. I’ve just placed an order and look forward to being a regular. Thank you! Also, cool that you have recipes - I am going to try making that gorgeous beet salad!
In a world of growing online maze and names less, faceless responses- Lara and Intentionally Natural were the only ones who came back to me promptly and delivered what I was looking for. Excellent service, incredible brand. Fair prices. Will continue to order. Thanks so much.
Nice to find 100% natural products. No nasty chemicals/toxins. Their website was easy to use. I was able to get all-natural products in one shop and the items came quickly. Thank you.
I have been very pleased with my 2 purchases I have made. The NEO oil and hyaluronic have been godsends!
Service was great & swift delivery wonderful
These products feel like you are putting liquid gold on your skin.
Total indulgence , such a treat . I love it all
It's amazing to bea able to shop for products and know that are natual and free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most beautiful product that work! While also being enviromentally friendly. The customer service is so personal and professional with delivery being prompt and relible!. Their care and attention to service is second to none adn I love the free samples each time, it's such a treat.
To be Intentionally Natural is to nurture your beauty, health and wellbeing in harmony with nature, ensuring it endures for generations to come.
New Zealand’s Home for 100% Natural Beauty, Health and Wellness
No synthetics. No compromises. Every product is made from natural, organic or naturally derived ingredients. Never nature identical. Never synthetic. Each one is cruelty free, ethically sourced and assessed for purity, performance and transparency before it is presented to you.
Read Our StandardsLess impact. More intention. Your order is packed with care for the distance ahead and for the environment. Packaging is sustainably sourced and made, compostable or recyclable. Every order funds carbon neutral delivery. Plus a further 6kg of CO2 offset, ocean plastic removal, kelp planting and bee protection.
View Our CommitmentReal guidance from our formulator and team who understand natural beauty, health and wellness. New to natural. Working with sensitivity. Refining what you already use. Whatever it is, you can ask. Intentionally Natural is a female led, independent and New Zealand owned family business.
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100% Natural
Pure by standard, not by claim. Never synthetic, always natural.
100% Natural Packaging
Home compostable or recyclable. Protects your products the planet.
Forever Cruelty-Free
Compassion without compromise. Never tested or exploited.
