Answers on our standards, our curation and how shopping with us works. If what you need is not here, email hello@intentionallynatural.com and we will answer personally.
Our standards, our curation and the people behind them.
What does 100% natural mean at Intentionally Natural?
Natural means derived directly from nature in its purest form or gently extracted using methods that preserve potency and integrity. It excludes all synthetics, nature identical compounds and lab created substances.
Natural is not a claim here. It is a standard. Every product is assessed against it before it is stocked. If a formulation falls short, it does not belong. You can read the full standard on our Natural Only Promise.
What ingredients will I never find at Intentionally Natural?
Every product is free from animal testing, BHA, BHT, coal tar dyes, Cocamide DEA, DBP, formaldehyde, mineral oils, parabens, paraffin, synthetic fragrance and parfum, PEGs, phenoxyethanol, petroleum, phthalates, silicones, SLS, SLES, sulfates, talc, triclosan and neurotoxins including aluminium, lead and mercury.
The exclusion list is applied without exception. Pure by standard, not by claim.
Why do you exclude nature identical and natural approved synthetics?
Many clean and natural brands permit nature identical or natural approved synthetics. These are laboratory made compounds engineered to mimic botanical ones. They dilute what natural means.
Rather than accept the industry’s grey areas, we hold a single standard. Every formulation stocked is naturally derived and bioavailable. Truly natural formulation costs more to produce. We accept that cost rather than lower the standard.
Are all your products certified organic?
Not all. Certification is one measure of quality, not the only one.
Many of the brands we stock hold organic certification. Others use wildcrafted or naturally derived botanicals that meet or exceed organic requirements without carrying the certificate. Full ingredient and certification detail appears in the certification section of every product page, so you can see precisely what you are buying.
Are your products cruelty free and vegan?
Every product is cruelty free. No brand in our curation tests on animals at any stage.
Most products are also vegan. Where a formulation contains beeswax, honey or another animal derived ingredient, this is stated clearly on the product page.
How do you decide which brands to stock?
Every brand is assessed against three measures. Purity of ingredients. Proven performance. Transparency of formulation.
We read full ingredient lists, question sourcing and verify claims before a brand is accepted. As formulators we know where the industry’s loopholes sit. A brand that relies on them is declined, regardless of reputation or demand. You can see the full curation on our brands page.
Do you stock New Zealand made brands?
Yes. We are New Zealand owned and family run, and we stock local brands wherever they meet our standard.
New Zealand made is not a reason to relax that standard. Local brands are assessed on the same three measures as every other brand in the curation.
Are your sunscreens reef safe?
Yes. Every sunscreen we stock uses mineral filters and is free from oxybenzone and octinoxate, the chemical filters associated with coral damage.
Reef safe is a baseline requirement for any sun product to be accepted, not a feature of selected products. Browse our natural sunscreen collection.
What happens environmentally when I place an order?
Every order funds carbon neutral delivery plus an additional 6kg of CO2 offset, removal of ocean plastic, kelp planting to restore marine biodiversity and bee protection.
Impact is traceable through our Greenspark partnership. You can read the detail on our sustainability commitment.
Is your packaging plastic free?
Our shipping boxes are FSC certified bamboo and all outer packaging is home compostable or recyclable.
Individual product packaging is set by each brand. Where a brand uses glass, aluminium or compostable material, this is noted on the product page.
Who is behind Intentionally Natural?
Intentionally Natural was founded in 2023 by Lara Fountain, a certified natural skincare and cosmetics formulator and former makeup artist. It is New Zealand owned, family run and based in Auckland.
The formulator’s eye is what sets the standard for what is stocked. More on our about page.
Do you have a physical store?
We are online only. This allows us to hold a national curation rather than a shelf, and to keep our attention on standards rather than floor space.
Every order is dispatched from New Zealand.
How do I contact you?
Email hello@intentionallynatural.com or use the form on our contact page.
We are a small New Zealand team and we reply personally.
Why should I shop with Intentionally Natural rather than another natural retailer?
We do not dilute standards for volume. Natural is not negotiable here.
Every product is held to clear standards of purity, performance and transparency. If it falls short, it does not belong. You should not need to read a label to feel safe. That work is already done.
Suitability, formulation and getting the most from what you buy.
How do I know which products are right for my skin?
Every product page states who the formulation is designed for, how it behaves and how to use it. You can also browse by skin type or by concern from the Skincare menu.
If you would like a considered recommendation, email hello@intentionallynatural.com with your skin type and what you are working towards. Lara, our founder and a certified natural formulator, answers personally.
Are your products suitable for sensitive skin?
Many are. Sensitivity varies, so we do not make blanket claims.
Products third party dermatologically tested and approved as safe for sensitive skin are grouped in our dermatologically tested and approved collection. Individual product pages state suitability. If you have a known reaction to a specific botanical, check the full ingredient list before ordering.
Are your products safe to use during pregnancy or breastfeeding?
Some essential oils and botanicals are not recommended during pregnancy or breastfeeding. Product pages note where caution applies.
We are not able to give medical advice. We recommend reviewing the full ingredient list with your midwife, doctor or a qualified practitioner. Email us and we will send the complete ingredient list for any product.
Do you have products for babies and children?
Do you stock skincare for menopausal skin?
Yes. Metamorphosis by Vanessa Megan is formulated around the structural changes of peri to post menopause, using phytoestrogens, natural ceramides, amino acids and peptides.
Intentionally Natural is New Zealand’s first stockist. Our menopause collection also holds supporting health and wellness products.
Why are truly natural products more expensive?
The cost sits in the raw material. Cold pressed botanical oils, certified organic actives and properly extracted plant compounds cost many times more than their synthetic equivalents. Small batch production costs more again.
A low price almost always signals a substitution somewhere in the formula. What you are paying for here is the absence of that substitution.
How should I store natural products and how long do they last?
Store products away from direct sunlight and heat. A bathroom shelf beside the shower is the least suitable place.
Most products carry a period after opening symbol, shown as a small open jar marked 6M or 12M. Without synthetic preservatives, natural formulations have a shorter active life. Buying what you will use within that window preserves potency.
Why does a product look or smell slightly different between orders?
Botanical ingredients are agricultural. Colour, scent and texture shift with harvest, season and region, exactly as olive oil or honey does.
A variation between batches is a signal of genuine plant content, not a fault. Performance is unaffected.
Placing an order, delivery timeframes, tracking and gifting.
Where do you ship to?
We ship throughout New Zealand. Urban and rural, both islands, including Waiheke Island and Great Barrier Island.
We do not ship internationally at present. International delivery is planned. Join Stay IN the Know and you will hear first.
Can I order from Australia?
Not at present. We currently ship within New Zealand only.
Australian delivery is planned. Join Stay IN the Know to be notified when it opens.
How much does delivery cost?
Flat rate carbon neutral delivery is $9 anywhere in New Zealand.
Delivery is free on all New Zealand orders over $90. No code is required.
When will my order arrive?
Orders are dispatched promptly, usually the same or next business day. Estimated delivery once dispatched:
- Urban New Zealand: next business day
- Rural New Zealand: 1 to 3 business days
- Interisland and Great Barrier Island: 1 to 5 business days
- Waiheke Island: 2 to 3 business days
During peak periods or weather disruption, please allow up to 7 business days. If your order has not arrived after that, email hello@intentionallynatural.com and we will trace it.
How do I track my order?
Once your order is dispatched you will receive a shipping confirmation email containing your tracking link. You can follow the parcel from dispatch through to delivery.
Tracking is also available in your account under order history. If the email has not arrived or the link is not working, email hello@intentionallynatural.com.
My tracking shows an attempted delivery. What should I do?
The courier tried to deliver and could not, usually because nobody was available or access was restricted.
Your tracking link will show redelivery options. The courier will also have emailed you or left a card. From there you can arrange redelivery or collect from the nearest depot. If you are unsure, email hello@intentionallynatural.com.
How is my order packaged?
Orders ship in FSC certified bamboo boxes, hand stamped Handle Me With Care, Beauty Lies Within.
All packaging is home compostable or recyclable.
How do I place an order?
Add your products to the cart then continue to checkout. You can check out as a guest or sign in to use saved details.
Enter your delivery address, choose your payment method and confirm. A confirmation email follows immediately, then tracking once your order is dispatched.
Where do I find my order number?
Your order number appears in the subject line and at the top of your confirmation email. It also appears on screen immediately after purchase, as Order # followed by the number.
If you cannot find it, search your inbox for Intentionally Natural and check your spam or promotions folder. If it is still missing, email hello@intentionallynatural.com.
Can I change or cancel my order?
Email hello@intentionallynatural.com as soon as possible with your order number.
If your order has not been packed we will amend or cancel it. If it has already been dispatched we will send a return label so you can send it back. Your refund is processed once it arrives with us.
I entered the wrong delivery address. Can it be corrected?
Email hello@intentionallynatural.com with your order number and the correct address.
If the order has not been dispatched we will update it. If it has, we will work with the courier to redirect it where possible.
My order has not arrived. What should I do?
Check your tracking link first. It may show the parcel in transit, delayed or awaiting redelivery.
If more than 7 business days have passed since dispatch, email hello@intentionallynatural.com with your order number. We will trace it with our courier partner.
Can I send an order as a gift?
Yes. Add the products to your cart and enter the recipient’s details as the delivery address at checkout.
To include a message, add it to the Customer Notes field and mark it clearly as GIFT NOTE. We do not offer gift wrapping. Every order arrives in bamboo packaging made to be opened slowly.
Paying securely, managing your account and finding your way around.
What payment methods do you accept?
Visa, Mastercard and American Express. PayPal. Apple Pay and Google Pay. Shop Pay. Afterpay, for payment in four interest free instalments.
How does Afterpay work?
Select Afterpay at checkout. You will be directed to log in or create an account, then returned to complete your purchase.
The total is paid in four interest free instalments, taken automatically every two weeks.
Is my payment secure?
Yes. Checkout is encrypted at every step and we never see or store your full card details.
Our privacy policy sets out exactly what information we hold and how it is used.
Can I save my card for next time?
Yes. Tick save your card details at checkout before completing your purchase. Your details are encrypted and stored securely for faster checkout next time.
You can also set a saved card as your default payment method.
How do I update or delete a saved card?
At checkout, select Credit Card then Manage. From there you can delete any card you no longer wish to keep.
To add a new card, choose Use a different card at your next checkout, enter the details and tick save your card details.
Do you offer guest checkout?
Yes. Enter your email and delivery details at checkout and complete your order. No account is required.
How do I use a discount code?
Enter the code in the Discount code field at checkout, before completing payment. The discount will appear in your order summary.
If it does not apply, check for a typographical error or an expiry date. If it still will not work, email hello@intentionallynatural.com.
How do I create an account or sign in?
Select Log in at the top of any page and follow the prompts. An account saves your delivery details, order history and payment methods.
An account is optional. Guest checkout is always available.
I am seeing an error that my email and password do not match.
This usually means a typographical error or a password that does not match the one on file.
Check the email address first, then retry the password. If it persists, select Forgot password to reset it. If you are still locked out, email hello@intentionallynatural.com.
How do I search for a product?
Select the search icon at the top right of any page. You can search by product name, brand, ingredient or concern.
You can also browse by category, brand, skin type or wellness need from the main menu.
How do I change quantities in my cart?
Select the cart icon at the top of the page. Adjust quantities using the plus and minus controls. Remove an item using the remove link.
Your cart updates automatically.
Free 30 day returns from the date your order is delivered.
What is your returns policy?
We offer free 30 day returns from the date your order is delivered.
Items must be unused, unopened, in their original packaging and accompanied by proof of purchase. To begin, email hello@intentionallynatural.com with Product Return in the subject line. We will send a prepaid return label and guide you through. Full detail sits on our shipping and returns page.
How do I start a return?
Email hello@intentionallynatural.com with Product Return in the subject line. Include your order number and which item you are returning.
We will reply with a prepaid return label and instructions. Items sent back without arranging a return first cannot be accepted.
What cannot be returned?
Opened or used products. Custom or personalised items. Hazardous or flammable goods. Gift cards.
These exclusions exist for hygiene, safety and legal reasons. If you are unsure whether an item qualifies, email hello@intentionallynatural.com before sending anything back.
Can I return a sale item?
Sale items can be returned if they arrive damaged or faulty. They are not eligible for change of mind returns.
Email hello@intentionallynatural.com with your order number and a photograph of the item.
My item arrived damaged or is not what I ordered. What should I do?
Email hello@intentionallynatural.com with your order number and a photograph.
We will review it promptly and send a replacement or issue a refund, whichever you prefer. Please inspect your order on arrival so anything can be resolved quickly.
Can I exchange an item?
We do not process direct exchanges. The fastest route is to return the original item under our 30 day policy, then place a new order for what you would prefer.
Your refund is processed as soon as the return arrives with us.
When will I receive my refund?
Once your return arrives and has been inspected, we will confirm approval. Approved refunds are processed to your original payment method within 10 business days.
Your bank may take additional time to post it. If more than 15 business days have passed since approval, email hello@intentionallynatural.com.
Still have questions? Get IN touch.
Let customers speak for us
Customer service that is hard to find these days and makes you want to be a loyal customer.
So wonderful to find natural products for my highly sensitive children. After doing a lot of research I am so pleased to be completely sure that there are no nasties or worries about using Intentionally Natural Products. Such great service & totally feel like I can trust the product & this company to look after the little things in life that make the biggest difference. Definitely recommend trying these products.
I love that this brand is packed with all natural ingredients that leave you and your little ones feeling amazing. It is so hard to find 100% natural products free of nasty chemicals and toxins. Thank you so much, I will definitely be back for more :)
Great gifts! Especially when you know they are natural, free of chemicals and toxins.
Omg, I am so glad I found your website!! Your website is not only stunningly beautiful, it also has every thing I need for my combination-semi-tantrum skin and dry scalp/oily hair situation. I have been on the hunt for good natural products for ages! I keep lapsing back to the chemicals as it’s so hard to find a reliable stockist (where natural is their main game) and for them to have available what I need. Some of these brands you carry are my faves and at such great prices. I’ve just placed an order and look forward to being a regular. Thank you! Also, cool that you have recipes - I am going to try making that gorgeous beet salad!
In a world of growing online maze and names less, faceless responses- Lara and Intentionally Natural were the only ones who came back to me promptly and delivered what I was looking for. Excellent service, incredible brand. Fair prices. Will continue to order. Thanks so much.
Nice to find 100% natural products. No nasty chemicals/toxins. Their website was easy to use. I was able to get all-natural products in one shop and the items came quickly. Thank you.
I have been very pleased with my 2 purchases I have made. The NEO oil and hyaluronic have been godsends!
Service was great & swift delivery wonderful
These products feel like you are putting liquid gold on your skin.
Total indulgence , such a treat . I love it all
It's amazing to bea able to shop for products and know that are natual and free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most beautiful product that work! While also being enviromentally friendly. The customer service is so personal and professional with delivery being prompt and relible!. Their care and attention to service is second to none adn I love the free samples each time, it's such a treat.
New Zealand’s Home for 100% Natural Beauty, Health and Wellness
No synthetics. No compromises. Every product is made from natural, organic or naturally derived ingredients. Never nature identical. Never synthetic. Each one is cruelty free, ethically sourced and assessed for purity, performance and transparency before it is presented to you.
Read Our StandardsLess impact. More intention. Your order is packed with care for the distance ahead and for the environment. Packaging is sustainably sourced and made, compostable or recyclable. Every order funds carbon neutral delivery. Plus a further 6kg of CO2 offset, ocean plastic removal, kelp planting and bee protection.
View Our CommitmentReal guidance from our formulator and team who understand natural beauty, health and wellness. New to natural. Working with sensitivity. Refining what you already use. Whatever it is, you can ask. Intentionally Natural is a female led, independent and New Zealand owned family business.
Get IN Touch
100% Natural
Pure by standard, not by claim. Never synthetic, always natural.
Fast Dispatch + 30 Day Free Returns
Delivered swiftly. Returned simply.
Forever Cruelty-Free
Compassion without compromise. Never tested or exploited.
