Natural Beauty and Wellness Store | Intentionally Natural

At Intentionally Natural, we believe caring for yourself and loved ones should come with transparency, ease, and support. With a commitment to purity, safety, and effectiveness we offer an expertly curated collection of 100% natural and organic beauty and wellness products, all designed to align with your values and exceed your expectations.

Explore our thoughtfully curated range:

• Natural Health Products
  Nourish yourself with natural health and wellness essentials, free from synthetics, toxins, and additives.
• Natural Skincare & Organic Beauty
  You are what you absorb, so we make it easy to choose pure, high-performance skincare and beauty products, including many award-winners.
• Family Health and Wellness
  Safe, nurturing products crafted for every stage of family life. Our founder, a certified natural and organic skincare formulator and proud mom, was disheartened by misleading products marketed as “natural” or “organic,” preying on parents’ desire to choose better for their children. This concern became a driving force behind creating Intentionally Natural. With us, you’ll find a truly natural, trustworthy range for your family, babies, and kids.
• Eco-Friendly Living
  Protecting our planet is essential to us. From zero-waste home essentials to cruelty-free skincare and sustainably sourced superfoods, we offer options that align with your values and our earth-friendly promise.

Experience beauty, health, and wellness you can trust, supported by our commitment to integrity, transparency, and intentional choices.

Sustainability is at the heart of Intentionally Natural. Our brands and product in our collection is crafted with sustainably sourced, ethically produced ingredients or materials.

We go beyond the status quo by removing an extra 5kgs carbon of carbon on top of offering carbon neutral shipping on all our orders, planting trees, rescuing ocean plastic, and supporting kelp planting to restore biodiversity with each order.

Our 'nothing unnecessary' approach to business minimizes waste, focusing on essentials that matter. As we grow, we continuously evaluate and improve our practices, leaving a lighter footprint on the planet.

With Intentionally Natural, you can feel confident that every purchase supports responsible, thoughtful choices that benefit both the people of Aotearoa and the environment

Your Wellbeing is Our Priority!

At Intentionally Natural, we’re driven by a mission to support your highest health—not by profit margins. Our sole purpose is to make natural, safe choices accessible to everyone, which is why you won’t find scarcity marketing, inflated pricing, or sales gimmicks here. While we could charge more, we believe in putting impact over profit to ensure the best in natural beauty, health, and wellness is within reach.

As a small, NZ-owned family business, we are committed to transparency, genuine care, and fair pricing. Our passion is in making a positive, lasting impact—both for you and the world around us—with a truly intentional approach.

As your beauty and wellness industry insiders, we are here to serve your highest health.

Have questions or need extra guidance in making the best choice for your needs? Get in touch, we’d love to hear from you.