

Expertly curated beauty, health & wellness.
Proven to work. No greenwashing. No compromise.


New Natural Essentials You’ll Want on Repeat
Explore the latest in natural skincare, beauty & wellness. Expertly curated for results, naturally crafted with care.


The Best IN Natural Beauty & Wellness
From skin-transforming serums to wellness blends that work. These are the curated favourites you keep coming back for.
Intentionally Natural exists so you never have to choose between what works & what’s truly natural.
Explore Natural Beauty & Wellness Essentials
New IN
Best Sellers
Award Winners
Shop All



































































































Vanessa Megan
Astaxanthin & Marine Collagen Skin Boost
Organic Beauty Awards Best Collagen Powder, powered by peptides, HA, astaxanthin + superfoods.
Get Glowing

Clinically Proven. Naturally Formulated.
Metamorphosis Skincare
Award-winning skincare that naturally targets menopausal skin. Formulated with phyto-actives, peptides + ceramides for radiant, visible results.
Transform Your Skin
Your Skin Needs. Solved Naturally.
Menopausal Skin
Dry Skin
Sensitive Skin
Acne & Blemish-Prone Skin
Aging Skin
Oily / Combination Skin
Shop All




















































































































































































Pure, Potent, Award-Winning
Discover Niue Honey Harvested from the pristine island of Niue, this award-winning organic raw honey is prized for its purity, taste and natural properties. A true marvel of nature.

Health & Wellness Essentials That Help You Thrive Naturally
Adaptogens
Supplements
Superfoods
Antioxidants
Organic Herbal Tea
Shop All








































































































Trusted Natural Brands. Intentionally Curated for You.
100% natural, results-driven and consciously made to meet your needs naturally. Our brands align with your values, so you can shop with confidence.
Explore Our Brands
Choosing with intention means your impact goes further
With every order, you’re supporting vetted, traceable environmental initiatives including CO₂ removal, carbon-positive delivery, ocean plastic recovery, reforestation and bee repopulation on a global scale — caring for your health and the planet with ease.
Let customers speak for us
from 451 reviewsCustomer service that is hard to find these days and makes you want to be a loyal customer.
So wonderful to find natural products for my highly sensitive children. After doing a lot of research I am so pleased to be completely sure that there are no nasties or worries about using Intentionally Natural Products. Such great service & totally feel like I can trust the product & this company to look after the little things in life that make the biggest difference. Definitely recommend trying these products.
Omg, I am so glad I found your website!! Your website is not only stunningly beautiful, it also has every thing I need for my combination-semi-tantrum skin and dry scalp/oily hair situation. I have been on the hunt for good natural products for ages! I keep lapsing back to the chemicals as it’s so hard to find a reliable stockist (where natural is their main game) and for them to have available what I need. Some of these brands you carry are my faves and at such great prices. I’ve just placed an order and look forward to being a regular. Thank you! Also, cool that you have recipes - I am going to try making that gorgeous beet salad!
I love that this brand is packed with all natural ingredients that leave you and your little ones feeling amazing. It is so hard to find 100% natural products free of nasty chemicals and toxins. Thank you so much, I will definitely be back for more :)
Great gifts! Especially when you know they are natural, free of chemicals and toxins.
In a world of growing online maze and names less, faceless responses- Lara and Intentionally Natural were the only ones who came back to me promptly and delivered what I was looking for. Excellent service, incredible brand. Fair prices. Will continue to order. Thanks so much.
Nice to find 100% natural products. No nasty chemicals/toxins. Their website was easy to use. I was able to get all-natural products in one shop and the items came quickly. Thank you.
Such a beautiful range of natural beauty products! fabulous service & speedy delivery. Will definitely purchase again
I have been very pleased with my 2 purchases I have made. The NEO oil and hyaluronic have been godsends!
Service was great & swift delivery wonderful
These products feel like you are putting liquid gold on your skin.
Total indulgence , such a treat . I love it all

It's amazing to bea able to shop for products and know that are natual and free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most beautiful product that work! While also being enviromentally friendly. The customer service is so personal and professional with delivery being prompt and relible!. Their care and attention to service is second to none adn I love the free samples each time, it's such a treat.
IN Season: Shop the Winter Edit
Natural beauty and wellness essentials for winter curated to support your skin, energy and immunity with ease.
Inside the INsights Journal: Latest Beauty, Health & Wellness Articles

Beauty Insights:
The nature of natural beauty.
Expert skincare tips, ingredient spotlights and trusted DIYs. Everything you need to nourish radiant, healthy skin naturally and effectively.

Health + Wellness:
Natural solutions for your highest health.
Your in-depth guide to feeling your best every day with ingredient education, trusted product insights, and simple wellness rituals to support your wellbeing naturally.

Behind the Brand:
In good company we keep
Knowledge is power. Here’s your insight into the purpose, people and principles behind our curation of brands built on intention, ethics and values that truly align.

Recipes:
Nourishment made easy.
Simple recipes rich in superfoods, adaptogens, wholefoods and flavour. Making a food as medicine approach easy, delicious and achievable.
Your Home Of Natural, Intentionally Natural
At Intentionally Natural, we believe caring for yourself and loved ones should come with transparency, ease, and support. With a commitment to purity, safety, and effectiveness we offer an expertly curated collection of 100% natural and organic beauty and wellness products, all designed to align with your values and exceed your expectations.
Explore our thoughtfully curated range:
- Natural Health Products
Nourish yourself with natural health and wellness essentials, free from synthetics, toxins, and additives. - Natural Skincare & Organic Beauty
You are what you absorb, so we make it easy to choose pure, high-performance skincare and beauty products, including many award-winners. - Family Health and Wellness
Safe, nurturing products crafted for every stage of family life. Our founder, a certified natural and organic skincare formulator and proud mom, was disheartened by misleading products marketed as “natural” or “organic,” preying on parents’ desire to choose better for their children. This concern became a driving force behind creating Intentionally Natural. With us, you’ll find a truly natural, trustworthy range for your family, babies, and kids. - Eco-Friendly Living
Protecting our planet is essential to us. From zero-waste home essentials to cruelty-free skincare and sustainably sourced superfoods, we offer options that align with your values and our earth-friendly promise.
Experience beauty, health, and wellness you can trust, supported by our commitment to integrity, transparency, and intentional choices.
Sustainability is at the heart of Intentionally Natural. Our brands and product in our collection is crafted with sustainably sourced, ethically produced ingredients or materials.
We go beyond the status quo by removing an extra 5kgs carbon of carbon on top of offering carbon neutral shipping on all our orders, planting trees, rescuing ocean plastic, and supporting kelp planting to restore biodiversity with each order.
Our 'nothing unnecessary' approach to business minimizes waste, focusing on essentials that matter. As we grow, we continuously evaluate and improve our practices, leaving a lighter footprint on the planet.
With Intentionally Natural, you can feel confident that every purchase supports responsible, thoughtful choices that benefit both the people of Aotearoa and the environment
Your Wellbeing is Our Priority!
At Intentionally Natural, we’re driven by a mission to support your highest health—not by profit margins. Our sole purpose is to make natural, safe choices accessible to everyone, which is why you won’t find scarcity marketing, inflated pricing, or sales gimmicks here. While we could charge more, we believe in putting impact over profit to ensure the best in natural beauty, health, and wellness is within reach.
As a small, NZ-owned family business, we are committed to transparency, genuine care, and fair pricing. Our passion is in making a positive, lasting impact—both for you and the world around us—with a truly intentional approach.
As your beauty and wellness industry insiders, we are here to serve your highest health.
Have questions or need extra guidance in making the best choice for your needs? Get in touch, we’d love to hear from you.

Stress-Free 30-Day Returns
Shop with confidence and peace of mind with our easy 30-day free returns policy.

100% Secure Shopping
Shop with Confidence and Peace of Mind with Our Safe, Secure Checkout.

Naturally Sustainable
We work only with environmentally conscious brands who share our belief in treading lightly on the earth.

Natural, without compromise
Shop IN
© 2025 Intentionally Natural. All Rights Reserved