"Welcome to the new era of natural, where the status quo is eclipsed by intentionally formulated transparently natural safe & effective beauty & wellness products."
Naturally Exceptional Beauty + Wellness Solutions
At Intentionally Natural, serving your highest health and well-being is our purpose. Here, you'll find only the world’s finest, authentically natural products, crafted by brands that champion true ethics, transparency, and purity. Each one is expertly chosen and meticulously tested to ensure it’s not only genuinely natural but also designed to deliver real, effective results.
Let customers speak for us
Why Intentionally Natural Is Your Trusted Source for pure Natural Beauty, Health, and Wellness products
Invest in Naturals That Exceed Your Expectations
At Intentionally Natural, we believe caring for yourself and loved ones should come with transparency, ease, and support. With a commitment to purity, safety, and effectiveness we offer an expertly curated collection of 100% natural and organic beauty and wellness products, all designed to align with your values and exceed your expectations.
Explore our thoughtfully curated range:
- Natural Health Products
Nourish yourself with natural health and wellness essentials, free from synthetics, toxins, and additives. - Natural Skincare & Organic Beauty
You are what you absorb, so we make it easy to choose pure, high-performance skincare and beauty products, including many award-winners. - Family Health and Wellness
Safe, nurturing products crafted for every stage of family life. Our founder, a certified natural and organic skincare formulator and proud mom, was disheartened by misleading products marketed as “natural” or “organic,” preying on parents’ desire to choose better for their children. This concern became a driving force behind creating Intentionally Natural. With us, you’ll find a truly natural, trustworthy range for your family, babies, and kids. - Eco-Friendly Living
Protecting our planet is essential to us. From zero-waste home essentials to cruelty-free skincare and sustainably sourced superfoods, we offer options that align with your values and our earth-friendly promise.
Experience beauty, health, and wellness you can trust, supported by our commitment to integrity, transparency, and intentional choices.
The Intentionally Natural Difference
At Intentionally Natural, we go beyond industry standards for "natural" and "organic" claims. While others may allow synthetic or harmful ingredients in small, undisclosed amounts, we stand by our Natural Only Promise to you when we say natural, we mean it. Our offerings are exclusively natural and organic, with every ingredient either naturally sourced, organically grown, or naturally derived, never synthetic. We maintain a 0% tolerance for "nature identical" synthetic ingredients, ensuring that every product reflects our commitment to purity and transparency. With Intentionally Natural, you can trust that each choice is naturally aligned with your values.
Shop Naturally with Sustainable and Ethical Practices
Sustainability is at the heart of Intentionally Natural. Every brand and product in our collection is crafted with sustainably sourced, ethically produced ingredients or materials. We take a "nothing unnecessary" approach to business, reducing waste and focusing on essentials. As we grow, we’re constantly evaluating and improving our practices to leave a lighter footprint on the planet. With Intentionally Natural, you can feel confident that every purchase supports responsible, thoughtful choices for both the people of Aotearoa and the environment.
Truly Natural Beauty and Wellness Products at Thoughtful Prices
Your Wellbeing is Our Priority
At Intentionally Natural, we’re driven by a mission to serve your highest health, not by high-profit margins. Our goal is to make natural, safe choices accessible for everyone, which is why you won’t find scarcity marketing, inflated pricing, or sales tactics here. Could we price our products higher? Perhaps, but our purpose is to ensure that the very best in natural beauty, health, and wellness is within reach. As a small NZ-owned and operated family-run business, we’re dedicated to offering transparency, genuine care, and fair pricing. While some may call it unconventional, our passion is in making a positive, lasting impact for you and for the world around us through a truly intentional approach.
Latest Insights
Natural Beauty
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Metamorphosis Revolutionary Skincare for Menopausal Skin
Metamorphosis skincare is the innovative creation of Vanessa Grey Lyndon, the visionary founder and formulator behind the beloved, multi-award-winning pioneering skin, hair, and beauty brand Vanessa Megan skincare. A performance-driven,...
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Bakuchiol Skincare Benefits
Bakuchiol brings a range of skincare benefits, and in today’s ever-evolving skincare world, our ingredient choices matter. They shape our journey toward healthy, radiant skin. Among these, Bakuchiol stands out...
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Your Natual and Organic Skincare Guide
At Intentionally Natural, we believe taking a natural approach to skincare reflects your values as much as commitment to beauty routine. With so many products claiming to be natural, organic,...
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Health + Wellness
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Meet Ārepa + Health Benefits
Meet Ārepa, Aoteroa's very own health beverage brand, taking a natural approach to fueling the brain and body. By combining science and nature, Ārepa enhances your mental clarity and overall...
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Meet the Dishpod
Sustainability is more than just a choice, it’s a intentional commitment to adopting better ways to protect our health and the planet. At Intentionally Natural, we see natural wellness as...
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Nourishing Recipes
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Glorious Golden Ghee Recipe + Health Benefits
Ghee, often referred to as "liquid gold," is a treasured staple in many kitchens for its rich, nutty flavor and versatile health benefits. Whether you're roasting vegetables, baking sweet treats,...
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Ārepa and Cacao Raw Macaroons Recipe
My recipe for Ārepa and Chocolate Coconut Macaroons is just what you need to indulge your chocolate cravings. These nutrient-dense delights satisfy your sweet tooth while giving your brain a...
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The Perfect Bone Broth Recipe + Health Benefits
Bone broth is a powerhouse of nutrition, celebrated across cultures for its remarkable health benefits. Bone broth is made by slowly simmering beef or chicken bones and connective tissues for 12...
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Stress-Free 30-Day Returns
Shop with confidence and peace of mind with our easy 30-day free returns policy.
100% Secure Shopping
Shop with Confidence and Peace of Mind with Our Safe, Secure Checkout.
Naturally Sustainable
We work only with environmentally conscious brands who share our belief in treading lightly on the earth.