Our Natural Only Promise
At Intentionally Natural, our natural only promise is the foundation of everything we do. It defines how we source, curate and deliver beauty, health and wellness products that are uncompromisingly natural, proven effective and always aligned with your values and wellbeing.
Natural, Without Exception
Always Free From
You should never need to translate Latin labels or navigate cosmetic science to feel safe. Every product in our curation is held to uncompromising standards and is always free from:
- Animal Testing
- BHA, BHT, Coal Tar Dyes
- Cocoamide, DEA , DPB
- Formaldehyde, Mineral Oils ,Parabens
- Paraffin, Parfum/Fragrances ,PEGs
- Phenoxyethanol, Petroleum , Phthalates
- SLES, Silicone, SLS , Sulfates
- Synthetic Ingredients, Talc , Triclosan
- Neurotoxins like Aluminum, Lead, Mercury
What remains is a curation of the finest natural offerings, sourced from Aotearoa New Zealand and around the globe, each defined by care. Every ingredient is natural, organic or naturally derived, chosen with respect for the earth and your wellbeing. Each product reflects expertise, transparency and uncompromising ethics — created to deliver results you can trust.
Integrity Guided by Nature
The Standard We Live By
We believe everyone in Aotearoa (New Zealand) deserves effortless access to natural beauty, health and wellness products — pure, safe and proven effective. From natural skincare to organic beauty products, wellness essentials and exceptional superfood pantry staples, every product reflects the uncompromising standards we live by.
Guided by nature and grounded in integrity, we bring you New Zealand’s finest clean beauty and wellness offerings: trusted, pure and true.
Natural Intentionally Defined
Natural | nat-ural | (adj.)
Derived directly from nature in its purest form, or gently extracted using methods that preserve its potency, integrity and beneficial properties.
Excludes all synthetics, toxic ingredients, nature-identical compounds and lab-created substances.
Naturally Proven
The accolades affirm what we already know to be true: natural is powerful effective and uncompromising.
Make Me Yours
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Make Me Yours
New Zealand’s Home for 100% Natural Beauty, Health and Wellness
No synthetics. No compromises. Every product is made from natural, organic or naturally derived ingredients. Never nature identical. Never synthetic. Each one is cruelty free, ethically sourced and assessed for purity, performance and transparency before it is presented to you.
Read Our StandardsLess impact. More intention. Your order is packed with care for the distance ahead and for the environment. Packaging is sustainably sourced and made, compostable or recyclable. Every order funds carbon neutral delivery. Plus a further 6kg of CO2 offset, ocean plastic removal, kelp planting and bee protection.
View Our CommitmentReal guidance from our formulator and team who understand natural beauty, health and wellness. New to natural. Working with sensitivity. Refining what you already use. Whatever it is, you can ask. Intentionally Natural is a female led, independent and New Zealand owned family business.
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100% Natural
Pure by standard, not by claim. Never synthetic, always natural.
Sustainably Sourced
Ingredients chosen with care for nature and your wellbeing.
Forever Cruelty-Free
Compassion without compromise. Never tested or exploited.
