Our Natural Only Promise
At Intentionally Natural, we believe that what you put on your skin and into your body should be as pure, safe, and effective as nature intended. This is why our Natural Only Promise is simple yet deeply profound.
our natural only promise
Every product in our collection is part of an expertly curated range of 100% natural solutions, each formulated to deliver real results while aligning with your values and nurturing your well-being. We remove the guesswork in choosing safe, effective beauty and wellness solutions by offering full transparency every step of the way.
All our products are 100% free from:
- Animal Testing
- BHA, BHT, and Coal Tar Dyes
- Cocoamide, DEA, and DPB
- Formaldehyde, Mineral Oils, and Parabens
- Paraffin, Parfum/Fragrances, and PEGs
- Phenoxyethanol, Petroleum, and Phthalates
- SLES, Silicone, SLS, and Sulfates
- Synthetic Ingredients, Talc, and Triclosan
- Neurotoxins like Aluminum, Lead, and Mercury
At Intentionally Natural, we take pride in providing you with the best pure, safe, and effective beauty, health, and wellness solutions.
Natural, by Our Definition
Our definition of natural reflects our unwavering commitment to excellence. Every product in our collection has been expertly curated and is crafted with the finest 100% natural, organic, and naturally derived ingredients. We maintain zero tolerance for synthetics, including "nature-identical" substances.
While others may allow up to 5% compromise, we adhere strictly to our definition of natural, ensuring every formulation protects your skin, health, and well-being without exception.
Transparency You Can Trust
In an industry flooded with misleading "natural" claims, we set the record straight. Greenwashing, the deceptive practice of marketing synthetic products as "natural" or "clean," has no place at Intentionally Natural.
Transparency and integrity are at the core of everything we do. Each product undergoes rigorous vetting to ensure it’s free from synthetic fillers, hidden toxins, false claims, and is cruelty-free.
When you shop with IN, you can trust that the products you choose align with your values, meet your needs, and exceed expectations. Our curated collection showcases award-winning brands that uphold the highest standards of purity and effectiveness.
We make navigating natural beauty and wellness effortless, empowering you to make informed choices with complete confidence.
100% Cruelty-Free forever
No animals are harmed in the creation or testing of our products. We are cruelty-free, now and always.
100% natural only products
Made with 100% natural, organic, and naturally derived ingredients. No synthetics, no exceptions!
100% Sustainable Ethical sourcing
Sustainably and ethically sourced ingredients and methods, ensuring a positive impact on the planet.