Our Inception
Intentionally Natural was born to take the overwhelm out of navigating “natural” in the beauty and wellness industry in Aotearoa (New Zealand) replacing it with clarity, transparency and ease.
Guided by Integrity
Curated for Clarity
As a certified natural skincare and cosmetics formulator, former makeup artist and mum of two in my 40s, I know first-hand how important it is for natural choices to feel effortlessly transparent.
Prioritising bioavailable natural products that genuinely support your health and wellbeing should be easy to recognise and accessible to all. You should never need to spend hours deciphering Latin labels or navigating the ins and outs of formulation science to feel safe.
Yet the market is clouded with greenwashing, grey areas, synthetics and misleading claims, leaving little room for calm or clarity. From this came my inspiration to create a sanctuary where every product and offering is selected with intention, integrity and expertise — not for quick fixes but for enduring wellbeing.
Because every ingredient matters. What we absorb shapes how we look, how we feel and how we live. This is why I established Intentionally Natural: to serve as your sanctuary, a place where your beauty, health and wellness needs are met naturally and without compromise.
— Lara Fountain, Founder
OUR NATURAL ONLY PROMISE
Natural is not a claim, it’s our standard. Every product is chosen with uncompromising care, guided by expertise and integrity at every step from sourcing to formulation.
Because to us, “natural” is never an ideal to be stretched but a truth to be upheld. It is the clarity, purity and assurance you deserve, woven into everything we choose to share with you.
Our Philosophy
Philosophy is practice. Every step — from sourcing to formulation — is transparent. Performance means bioavailable formulations that unite purity with proven results.
Each product is examined with expertise and integrity, ensuring it is always 100% natural, ethical, cruelty-free and aligned with your highest wellbeing.
Sustainability
Never an Afterthought
At Intentionally Natural, sustainability is instinct, not initiative. As natural as breath, it moves through all we do with the same care and intention that guides our curation. Every order becomes a conscious act of regeneration: restoring ecosystems, offsetting carbon, removing ocean plastics and renewing marine biodiversity.
To be Intentionally Natural is to live this commitment, intrinsic to our purpose and ensuring an enduring positive impact on the planet. As a small independent family business in New Zealand, we honour, restore and replenish, giving back as much as we take. Because without nature there is nothing
Let customers speak for us
Customer service that is hard to find these days and makes you want to be a loyal customer.
So wonderful to find natural products for my highly sensitive children. After doing a lot of research I am so pleased to be completely sure that there are no nasties or worries about using Intentionally Natural Products. Such great service & totally feel like I can trust the product & this company to look after the little things in life that make the biggest difference. Definitely recommend trying these products.
Omg, I am so glad I found your website!! Your website is not only stunningly beautiful, it also has every thing I need for my combination-semi-tantrum skin and dry scalp/oily hair situation. I have been on the hunt for good natural products for ages! I keep lapsing back to the chemicals as it’s so hard to find a reliable stockist (where natural is their main game) and for them to have available what I need. Some of these brands you carry are my faves and at such great prices. I’ve just placed an order and look forward to being a regular. Thank you! Also, cool that you have recipes - I am going to try making that gorgeous beet salad!
I love that this brand is packed with all natural ingredients that leave you and your little ones feeling amazing. It is so hard to find 100% natural products free of nasty chemicals and toxins. Thank you so much, I will definitely be back for more :)
Great gifts! Especially when you know they are natural, free of chemicals and toxins.
In a world of growing online maze and names less, faceless responses- Lara and Intentionally Natural were the only ones who came back to me promptly and delivered what I was looking for. Excellent service, incredible brand. Fair prices. Will continue to order. Thanks so much.
Nice to find 100% natural products. No nasty chemicals/toxins. Their website was easy to use. I was able to get all-natural products in one shop and the items came quickly. Thank you.
Such a beautiful range of natural beauty products! fabulous service & speedy delivery. Will definitely purchase again
I have been very pleased with my 2 purchases I have made. The NEO oil and hyaluronic have been godsends!
Service was great & swift delivery wonderful
These products feel like you are putting liquid gold on your skin.
Total indulgence , such a treat . I love it all
It's amazing to bea able to shop for products and know that are natual and free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most beautiful product that work! While also being enviromentally friendly. The customer service is so personal and professional with delivery being prompt and relible!. Their care and attention to service is second to none adn I love the free samples each time, it's such a treat.
What makes Intentionally Natural different from other NZ beauty and wellness stores?
Intentionally Natural is New Zealand’s sanctuary for natural beauty, health and wellness offering a refined curation that is as elegant as it is effective. Guided by founder Lara Fountain, a certified natural skincare formulator, every product is chosen with uncompromising integrity so you can shop with confidence and clarity.
What is a hand-picked natural always on the INside ?
With every order we include a carefully chosen natural treat hand-selected to complement your purchase. These gifts are never generic or wasteful; each one is meaningful, purposeful and aligned with our values. We believe in offering something real for you to experience and enjoy — a natural you can feel not a token destined for the bin.
How do you choose the brands you stock?
Each brand is chosen with intention through a careful process that prioritises integrity, transparency and results. We partner only with those who share our commitment to 100% natural formulations, sustainability and ethical practices so every product reflects purity and proven effectiveness.
What if I have allergies or ingredient sensitivities?
Many of our products are formulated for sensitive skin and those with ingredient concerns. Each listing clearly outlines key ingredients so you can make confident choices. If you would like tailored guidance our team is here to help you personally. You can also explore our
Dermatologically Tested + Approved skincare especially chosen for sensitive skin and formulated to meet the highest safety standards.
How and when will my order arrive?
Orders are dispatched from our Auckland base and delivered quickly across New Zealand. Most arrive within 1 to 3 working days. Every parcel is carbon neutral, carefully packed and sent with the same intention and care that guides our curation. visit our Shipping & Returns info.
Can I receive personalised recommendations?
Yes. Whether you are beginning your natural journey or seeking advanced solutions we are here to support you. Our team can guide you toward products that best meet your needs offering clarity and confidence with every choice.
Contact us for expert support.
From Our Sanctuary to Yours
Dispatched from Auckland and delivered throughout New Zealand with care — arriving swiftly, securely and carbon-neutral.
100% Natural Products
Pure by standard, not by claim. Never synthetic, always natural.
Sustainably Sourced
Ingredients chosen with care for nature and your wellbeing.
Forever Cruelty-Free
Compassion without compromise. Never tested or exploited.
