Intentionally Natural Your Home of Authentically Natural Beauty and wellness

A portrait of nature flax by Intentionally Natural

Our Story, Leading with Intention

The Belief That Inspired IN

Navigating the beauty and wellness industry can be overwhelming, with misleading labels and hidden toxins making it difficult to find truly natural, safe, and effective products.

As a certified natural skincare and cosmetics formulator and mum, I founded IN to simplify this journey. You shouldn’t have to decipher complex ingredients or industry jargon to make authentically natural choices that align with your values.

This is your sanctuary, dedicated to serving your highest health with a curated collection of 100% natural and organic, safe, and effective skincare, beauty, health, and wellness products, where transparency, authenticity, and purity reign.

Kowhai portrait of nature by Intentionally Natural

The New Standard IN

Natural beauty + wellness

For us, being intentional goes beyond harnessing the best natural ingredients. It means aligning every product in our range with our core principles: purity, transparency, sustainability, and effectiveness.

We’re purists in the truest sense. Every product in our curated collection is vetted for its 100% natural, safe, and effective qualities, free from synthetic toxins, additives, and needless fillers. The typical standards of clean and natural beauty don’t align with our mission. You shouldn’t settle for anything less than the best in nature, and with IN, you never have too again!

Your health and well-being are paramount, and you deserve nothing less than pure, potent ingredients and exceptional formulations that deliver real results while providing you with complete peace of mind, knowing there’s nothing unnecessary or harmful hiding in your naturals.

Kawakawa portrait of nature by Intentionally Natural NZ

our intention

Why We Exist

We're here to take the guesswork out of navigating the natural beauty and wellness industry. Think of us as your personal industry insiders, simplifying your journey with an expertly curated collection of 100% natural and organic beauty and wellness products, all in one beautifully easy-to-navigate space. 

At IN, every product we offer aligns with your values and supports your highest health and wellness goals naturally. From skincare and haircare to beauty and wellness essentials, you can shop with complete peace of mind, knowing everything is safe, effective, and truly natural..

Shop our naturals

Let customers speak for us

from 401 reviews
So wonderful to find natural products

So wonderful to find natural products for my highly sensitive children. After doing a lot of research I am so pleased to be completely sure that there are no nasties or worries about using Intentionally Natural Products. Such great service & totally feel like I can trust the product & this company to look after the little things in life that make the biggest difference. Definitely recommend trying these products.

Tina Cheryl Takie
Intentionally Natural
I love Intentionally Natural

I love that this brand is packed with all natural ingredients that leave you and your little ones feeling amazing. It is so hard to find 100% natural products free of nasty chemicals and toxins. Thank you so much, I will definitely be back for more :)

Cloudine Le roux
Intentionally Natural
Omg, I am so glad I found your website!!

Omg, I am so glad I found your website!! Your website is not only stunningly beautiful, it also has every thing I need for my combination-semi-tantrum skin and dry scalp/oily hair situation. I have been on the hunt for good natural products for ages! I keep lapsing back to the chemicals as it’s so hard to find a reliable stockist (where natural is their main game) and for them to have available what I need. Some of these brands you carry are my faves and at such great prices. I’ve just placed an order and look forward to being a regular. Thank you! Also, cool that you have recipes - I am going to try making that gorgeous beet salad!

Pepper Mia
Intentionally Natural
Incredible brand, Excellent service

In a world of growing online maze and names less, faceless responses- Lara and Intentionally Natural were the only ones who came back to me promptly and delivered what I was looking for. Excellent service, incredible brand. Fair prices. Will continue to order. Thanks so much.

Francine Sweet
Intentionally Natural
Nice to find 100% natural products

Nice to find 100% natural products. No nasty chemicals/toxins. Their website was easy to use. I was able to get all-natural products in one shop and the items came quickly. Thank you.

Ling Nieh
Intentionally Natural
Such a beautiful range of natural beauty products!

Such a beautiful range of natural beauty products! fabulous service & speedy delivery. Will definitely purchase again

Cathy Wihongi
Intentionally Natural

I have been very pleased with my 2 purchases I have made. The NEO oil and hyaluronic have been godsends!

Priya Rao
Intentionally Natural
Intentionally Natural is Amazing!!

It's amazing to bea able to shop for products and know that are natual and free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most beautiful product that work! While also being enviromentally friendly. The customer service is so personal and professional with delivery being prompt and relible!. Their care and attention to service is second to none adn I love the free samples each time, it's such a treat.

Pauline Macdonald
Intentionally Natural

Proudly Delivering the Best of 100% Natural Beauty, Health, and Wellness Throughout New Zealand

Your naturals are delivered straight to your door from Auckland’s West Coast with carbon-neutral shipping. As an online store, you can shop with us whenever it suits you.

Have Questions About Shipping + Returns?

Read our Shipping and Returns Policy for all the answers you need. We’re committed to making your shopping experience simple and seamless, so you are confident in every transparently natural choice you make that serves your highest health every step of the way.

Find All the Details Here
Intentionally Natural sustainable sourcing

Sustainable sourcing

Our brands formulate with 100% sustainably & ethically sourced ingredients

Cruelty free

We are proudly commitment to being 100% cruelty free forever

100% natural products

Our products are formulated with only 100% natural, organic or naturally derived ingredients