About us

At Intentionally Natural, we believe embracing natural wellness should be effortless and straightforward for everyone. You shouldn't need to be an industry expert to navigate the beauty and wellness market with confidence. Finding truly natural products shouldn't require deciphering complex scientific terms or Latin ingredient names on labels.

Intentionally Natural was created to bring transparency, clarity, and peace of mind to your shopping experience. Whether you're looking for authentically natural beauty, skincare, personal care, health and wellness products. At Intentionally Natuarl you will only find products that are made with the purest, safest, and most effective ingredients available.

We aim to make it easy for you to uphold your wellness values without being misled by marketing tactics. At Intentionally Natural, we prioritize your health and well-being, providing you with only the best in 100% natural and organic beauty and wellness.

Intentionally Natural is a space dedicated exclusively 10 natural beauty, health, and wellness.

NZ Native Flax Bush

the 100% natural choice

Intentionally Natural is New Zealand's true home of natural wellness. We never compromise on our commitment to 100% natural products because you deserve only the best. Every product we offer supports and nurtures your highest health and that of your loved ones, in the safest and most effective way.

Think of us as your personal industry insider, bringing you only the best natural, skincare, beauty, health, and wellness products that are on offer. Our carefully curated range growing range reflects our dedication to sourcing only the finest natural products from NZ and around the world.  

More than just your average beauty and wellness store. We go beyond the status quo moving beyond the “clean beauty movement” to bring you a sanctuary of natural, so you have complete certainty no synthetic, toxic, or harmful ingredients are hiding in your products. There is nothing here that hasn't been personally approved or tested by us. As a natural skincare and cosmetic formulator, with a background in advanced organic cosmetic formulation and skin science and as a mother myself. It's my personal mission to bring you the best in natural so you can confidently care for your and your family's beauty, health, and wellness needs with ease naturally.

 Image of my child who inspires desire to establish Intentionally Natural

Our natural only promise

Every product we offer is made exclusively from 100% natural, organic, or naturally derived ingredients. We ensure that these ingredients are ethically and sustainably sourced and harvested. Each component is chosen to enhance the product's effectiveness and your well-being, guaranteeing that what touches your skin and nourishes your body is natural, safe, and effective.

All our products are 100% free from:

animal testing, BHA, BHT, Coal Tar Dyes, Cocoamide, DEA, DPB, Formaldehyde, Mineral oils, Parabens, Paraffin, Parfum/ Fragrances, PEGS, Phenoxyethanol, Petroleum, Phthalates, SLES, Silicone, SLS, Sulphates, Synthetic ingredients, Talc, Tricolsa, Neurotoxins including Aluminum, Led & Mercury

We promise to provide only the best, purest, and safest products for all your health, wellness and beauty needs.

Lara Fountain founder of Intentionally Natural Intentionally Natural


Our Founder

“As a certified natural skincare and cosmetics formulator, I know just how beneficial taking a natural approach to beauty and wellness is. With all the grey area in the beauty + wellness industry Intentionally Natural is a place solely dedicated to connecting you with the best of authentically natural, safe and effective skincare, beauty and wellness free of all hidden nasties. Whatever your reasons for taking a natural approach you deserve complete ease, transparency and certainty that you are only getting the best of 100% natural and organic skincare, beauty + wellness."

Cruelty free

All products are 100% cruelty free

Intentionally Natural sustainable sourcing

Sustainable sourcing

Our brands formulate with 100% sustainably & ethically sourced ingredients

100% natural products

Our products are formulated with only 100% natural, organic or naturally derived ingredients



It's amazing to be able to shop for products & know they are natural & free of nasty ingredients. Intentionally Natural ticks all the boxes as they offer the most amazingly & beautiful products that work & are environmentally friendly. The customer service is so personal & professional with delivery being very prompt & reliable! Their care & attention to service is second to none & I love the samples I find each time it's such a treat!!

P. Mac Donald

I'm very pleased with the products I purchased and really happy with shipping and great service.

K. Bramley

Recently purchased the rose and calendula face cream, highly recommend, I will be a repeat customer and no chemicals big bonus.

J. Yee
Auk, NZ