Why Choose Intentionally Natural

At Intentionally Natural, we believe shopping for natural beauty, health and wellness solutions should be as clear and trustworthy as the products themselves. That’s why our philosophy is simple, black-and-white transparency with no grey areas, always.

Arepa the Brain Powder at Intentionally Natural Arepa the Brain Powder at Intentionally Natural

Natural Beauty and Wellness Solutions You Can Trust

 Intentionally raising New Zealand’s standards of natural

Making natural choices should naturally come with empowerment. At Intentionally Natural, we believe you should experience the full benefits of 100% pure, potent, bioavailable natural ingredients, without a shadow of a doubt. We promise products that are 100% natural, safe, and effective, so you can trust every choice you make.

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Natural, Without Compromise

our natural only promise

We take the guesswork out of choosing safe and effective beauty, health and wellness products. Our Natural Only Promise means that every product we offer is meticulously curated to meet the highest standards of purity and transparency. We promise 100% natural, safe, and effective ingredients, ensuring you can trust that what you put on your skin and into your body is as nature intended.

Learn more about our unwavering dedication to your well-being, the planet, and the transformative power of pure, 100% natural beauty and wellness products.

Our Natural Only promise

Naturally Delivering Integrity

At Intentionally Natural, we believe in making the journey to healthier beauty and wellness simple, transparent, and honest. We don’t believe in offering “free” (but not really free) shipping, using deceptive marketing tactics, or charging inflated prices to cover hidden costs. Instead, we stick to RRP's and intentionally keep our packaging minimal and humble because we believe in naturally understated elegance. We actively reduce waste so that both your home and our planet stay free of unnecessary waste.

When we offer free shipping, it’s not hidden in your product prices. It’s a gift from us to you, a token of appreciation for choosing to be intentionally natural too.

integrity in every choice
Forever Cruelty-Free

Forever Cruelty-Free

No animals are harmed in the creation or testing of our products. Learn why we are cruelty-free, now and always.

100% Natural no Exceptions

Always ethically sourced

We carefully consider the company we keep, partnering only with brands that uphold our values. Read about our ethical sourcing principles.

Sustainable by Nature

We work with like-minded individuals who share our values of giving back to the planet that nourishes us. Discover how we prioritize sustainability.

IN good company we keep

We pride ourselves on the company we keep, which is why we are discerning about who joins our inner circle. It’s no surprise that many of our brands are multi-award-winning leaders, formulating the finest proven natural beauty, health, and wellness products. We’re honoured to bring them together in this space, dedicated to delivering the best of 100% natural beauty, health, and wellness with ease and transparency.

Shop our brands

our inner circle