Collection: Frankie Apothecary

Frankie Apothecary is a multi-award-winning New Zealand skincare brand that honours Rongoā Māori by combining hand-foraged native botanicals like kawakawa with modern, science-informed formulation. Known for its deeply soothing, 100% natural remedies, each product is designed to calm, protect, and support the skin’s healing process gently and effectively.

With a strong commitment to toxin-free ingredients and sustainable practices, Frankie Apothecary is trusted by families, loved by those with sensitive skin, and approved by the NZ Eczema Association.

Shop Frankie Apothecary at Intentionally Natural NZ, your trusted home of natural beauty and wellness.

Yes. Frankie Apothecary skincare is specifically formulated for sensitive and eczema-prone skin and proudly carries the NZ Eczema Association’s seal of approval.

Each product is crafted without synthetic fragrances, preservatives, or harsh additives using only 100% natural, effective ingredients that honour Rongoā Māori principles. These formulations work to soothe, protect, and support compromised skin barriers while offering gentle, reliable care for even the most delicate skin.

Kawakawa is a revered native botanical used for generations in Rongoā Māori for its powerful skin-soothing and healing properties. Frankie Apothecary not only hand-forages kawakawa but also harvests the leaves in alignment with the full moon cycle honouring traditional practices that ensure each leaf contains the highest potency of beneficial compounds.

 Rich in antioxidants and bioactive plant compounds, kawakawa supports the skin’s natural repair process, making it ideal for sensitive, eczema-prone, or inflamed skin. By following Rongoā Māori principles, Frankie Apothecary offers truly natural skincare that reflects both respect for tradition and deep care for skin health

Rongoā Māori is the traditional healing system of the Māori people in our home of Aotearoa New Zealand. It takes a holistic approach to wellbeing, drawing on native plant medicine, spiritual connection, and deep respect for nature. At its core, Rongoā Māori teaches that true healing comes from restoring balance between the body, mind, spirit, and land.

Brands like Frankie Apothecary honour this sacred knowledge by integrating hand-foraged native botanicals like kawakawa into their formulations offering skincare that is not only natural and effective, but also deeply connected to the whenua (land) and its healing traditions.

 At Intentionally Natural, we go above and beyond to ensure every formulation we offer is 100% natural, safe, and effective. Our expert curation of the Frankie Apothecary range means you can trust you're getting skincare that meets the highest standards aligned with Our Natural Only Promise. 

When you shop with us, your expectations of natural are honoured, and your investment creates transparent impact. Every order supports our sustainability initiatives, including tree planting, ocean plastic removal and carbon offsetting, so you can shop with confidence, knowing your values and highest health are always at the heart of what we do.

Explore reviews across each product page to see how Frankie Apothecary has become a trusted name in natural skincare for sensitive skin. Celebrated for its multi-award-winning Kawakawa Repair Balm and Natural Sun Defence SPF40, Frankie Apothecary has earned a loyal following of parents, naturopaths, and those seeking soothing, effective solutions rooted in Rongoā Māori wisdom. 

With consistently glowing feedback on its ability to calm irritation, repair the skin barrier and support compromised skin this Celebrated New Zealand-made natural Skincare brand continues to resonate deeply with those looking for truly natural care that’s safe, effective, and honourably made.