At Intentionally Natural, we believe how you approach skincare is a reflection of your values and your commitment to nurturing your skin’s true radiance. Choosing natural skincare benefits both your skin and your overall well-being by lowering the toxic load harmful chemicals can have on your body. With so many products claiming to be "natural," "organic," or "clean" as a more appealing marketing strategy, it’s easy to feel overwhelmed. Therefore, our founder and certified natural and organic formulator has put together this guide to simplify the essentials by clarifying industry standards and sharing insider knowledge to help you choose the best products and navigate the world of natural skincare with confidence and ease.
Natural skincare is all about harnessing the power of nature to nourish and rejuvenate your skin with ingredients that are truly bioavailable to the body. Truly natural products use ingredients sourced directly from the earth, such as plant extracts, essential oils, and herbal infusions, which work in harmony with your skin’s biology. Unlike synthetic alternatives, natural skincare that works is gentle, effective, and free from harmful chemicals.
Additionally, these nutrient-rich formulations enhance skin vitality with bioavailable benefits. When it comes to skin absorption, natural ingredients are instantly recognized. Your body processes them as nutrients, allowing quick and efficient absorption without triggering a defensive response. In contrast, synthetic ingredients are often less available with impaired absorption and potential irritation. This is why natural ingredients consistently outperform synthetic alternatives in compatibility and effectiveness.
Decoding ingredient labels ( a.k.a INCI labels) can feel overwhelming. However, to help, here’s an intuitive guide to understanding the types of ingredients commonly found in natural skincare and organic skincare products.
These are raw, unprocessed components like cold-pressed oils, botanical extracts, and plant-based butters. Packed with nutrients skin cells recognize so they are used effectively for hydration, repair, and protection.
Farmers cultivate organic ingredients without the use of synthetic pesticides, herbicides, or harmful chemicals, ensuring purity and safety for your skin. Look for certified organic skincare labels for added quality assurance.
While originating from nature, these ingredients undergo minimal processing to enhance their functionality. Examples include CO2 extracts and plant-based emulsifiers. These are key to formulating effective and stable products without compromising natural integrity.
Nature-identical, synthetic, and lab-made ingredients are fundamentally the same. These lab-created compounds are designed to mimic natural ingredients by replicating their structure and function. However, they lack the full-spectrum benefits and bioavailability of real botanical extracts.
At Intentionally Natural, you won’t find nature-identical or synthetic ingredients in our product offering. We are proudly a sanctuary of 100% natural beauty, health, and wellness, committed to transparency and authenticity.
The main difference between natural and synthetic skincare ingredients lies in their origins and how they interact with your skin. Natural skincare uses bioavailable components like plant oils and butters, delivering multiple benefits such as hydration, antioxidant protection, and soothing properties.
Synthetic ingredients, however, often serve a single function. They are cheaper to produce and easier to formulate into skincare and cosmetic products. Even so, these savings rarely reach consumers. Additionally, many synthetic ingredients in everyday skincare increase the body's toxic load and can disrupt the endocrine system, leading to irritation and sensitization over time.
In contrast, natural ingredients offer more than just a single benefit. They contain vitamins, minerals, antioxidants, and other active compounds that work together to improve overall skin health. Choosing natural skincare solutions ensures you nourish your skin with ingredients it recognizes and thrives on.
Natural skincare that works is thoughtfully formulated to deliver maximum results. By combining active botanicals, these products target specific concerns such as dryness, sensitivity, or aging, while simultaneously supporting overall skin health.
For instance, bakuchiol, a plant-based alternative to synthetic retinol, offers anti-aging benefits without irritation. Furthermore, products like these highlight the synergy of nature and science in creating effective, gentle solutions for your skin.
Metamorphosis Beyond Rejuvenating Night Cream
Metamorphosis Re-Gen Cell Repair Oil + Bakuchiol
Vanessa Megan Aeon Azure Regenerative Night Cream
One of the key natural skincare benefits is its gentleness. Since bioavailable ingredients are easily absorbed, they reduce the risk of irritation while actively promoting skin health.
Natural products are packed with vitamins, antioxidants, and minerals that nourish and repair the skin. For example, ingredients like rose damascena flower oil are renowned for their deep hydration and rejuvenating properties, making them ideal for a healthy, radiant complexion.
Choosing organic, vegan cosmetics supports ethical sourcing and sustainable farming. Additionally, by investing in skincare products from trusted brands—who are proven to design, produce, and manufacture to the highest standards—you ensure transparency, safety, and effectiveness. Furthermore, skincare products like those you can find in our natural skincare range go beyond conventional standards, ensuring you avoid misleading marketing tactics and formulation greenwashing. This commitment helps protect not only your skin’s health but also the environment.
Prioritize Quality Ingredients: High-quality ingredients are the foundation of effective natural skincare formulations. Factors like plant species, harvesting methods, and processing techniques all influence the potency of the final product.
We understand that navigating ingredient lists and deciphering formulations can be overwhelming and time-consuming. It’s not always easy to determine how a skincare ingredient will perform or if it’s formulated to meet your specific skin needs. That’s why we’re here to help. Leveraging our expertise, we connect you with the best natural skincare solutions available in New Zealand, empowering you to choose products that truly nurture your skin.
Synthetic ingredients often lack the bioavailability of natural alternatives and may lead to irritation or long-term skin damage. Therefore, choosing organic skincare ensures you’re using ingredients that align with your skin’s natural chemistry and promote lasting health.
In closing, choosing natural skincare is a decision that benefits your skin, body, and the planet. By using products crafted from nutrient-rich, bioavailable ingredients, you can enjoy healthier, more radiant skin without the risks associated with synthetic alternatives. Natural skincare solutions are not only effective but also align with your values, supporting sustainability and ethical practices.
Explore our range of award-winning skincare and wellness products and let Intentionally Natural guide you toward a radiant, healthy, and sustainable skincare routine.
Read more expert natural beauty insights.
A: The benefits of natural skincare include improved skin health, reduced irritation, and support for sustainable practices. These products are nutrient-rich and gentle, making them suitable for all skin types.
A: Yes, natural skincare is often ideal for sensitive skin because it avoids harsh chemicals and synthetic fragrances that cause irritation.
A: Absolutely. Natural skincare products contain bioavailable ingredients like bakuchiol and rosehip oil. These ingredients provide anti-aging benefits without irritation.
A: Organic, vegan cosmetics are free from animal-derived ingredients and harmful chemicals, ensuring ethical and sustainable practices that benefit both your skin and the environment.
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VIEW MOREYour Highest Health is Our Highest Priority
At Intentionally Natural, we go beyond conventional and clean beauty and wellness standards. To us, “natural” isn’t just a word used to greenwash or appeal to your desire for purity it’s a promise. That’s why we’re proud to be New Zealand’s only destination exclusively dedicated to offering 100% natural and organic beauty, health, and wellness products.
With our Natural Only Promise, every product we offer is entirely free of synthetics, toxins, and harmful ingredients, including so-called “nature identical” synthetics. When you choose to shop with Intentionally Natural, you’re not just selecting products that align purely with the power of nature, but you’re also prioritising your peace of mind.
Shop the Best in Natural Beauty, Health, and Wellness Products and experience the difference of truly natural wellness.
At Intentionally Natural, we’re a small, family-owned and operated, proudly New Zealand-based online store specializing in 100% natural beauty, health, and wellness products.
With decades of experience in the beauty industry, starting as a makeup artist and hairstylist, and now a certified natural skincare and cosmetics formulator, I founded Intentionally Natural to bring transparency to an industry often clouded by vague claims, flawed formulations, and grey areas. Navigating what's truly natural, safe, and effective can be overwhelming with so many options and misleading claims on the market.
That’s why we’ve made it our mission to ensure that every product we offer is transparently natural, featuring proven formulations with cruelty-free, ethically sourced, and sustainable ingredients. We prioritize purity so you can shop with confidence, knowing every item supports your natural beauty, health, and wellness.
Based on Auckland’s stunning West Coast, we ensure every order is swiftly delivered to your door with carbon-neutral shipping, providing you with a sustainable, eco-conscious experience. For us, it wouldn’t make sense to offer exclusively natural products without treading lightly on the planet, which is why we’ve adopted a “nothing unnecessary” philosophy. This means we focus on simplicity and sustainability, so instead of sending you unnecessary marketing materials, we thoughtfully include samples of our beautiful naturals, each one carefully selected to enhance your experience.
As an exclusively online store, you can shop at your convenience, knowing that your choices are not only good for your well-being but also for the environment. We’re not here to make a fortune. Our goal is to create transparency by serving your highest health naturally, which is why you’ll never find us charging unfair prices or using scarcity tactics. At Intentionally Natural, you can shop with confidence, knowing that your purchase is fair, transparent, and won’t unfairly cost you or the Earth.
