Intentionally Natural means you never have to choose between what works & what’s truly natural.

Pure, Potent, Award-Winning

Discover Niue Honey Harvested from the pristine island of Niue, this award-winning organic raw honey is prized for its purity, taste and natural properties. A true marvel of nature.

Niue Honey

Choosing with intention means your impact goes further

With every order, you’re supporting vetted, traceable environmental initiatives including CO₂ removal, carbon-positive delivery, ocean plastic recovery, reforestation and bee repopulation on a global scale — caring for your health and the planet with ease.

Know your Impact

IN Season: Shop Summer Essentials

Natural beauty and wellness essentials for summer — curated to keep your skin glowing, energy lifted and body hydrated with ease.

New Zealand’s Home for 100% Natural Beauty & Wellness

Every product we curate is made exclusively from 100% natural, organic or naturally derived ingredients — never synthetic, never “nature identical.” Each is cruelty-free, ethically sourced and proven effective, so you can feel confident in every choice. Learn More →

We honour nature with every step. From compostable or recyclable packaging to carbon-neutral delivery, your order arrives with care for both you and the planet. A complimentary natural treat is always included — our way of saying thank you. View Our Sustainability Commitment →

Whether you’re seeking product recommendations, ingredient insights, or help choosing what’s right for you, we’re here. As a proudly small, independent NZ business, we guide you with genuine care — every step of your natural journey. Contact Us →

Intentionally Natural the 100% natural ingredient standard in beauty health and wellness pure non synthetic toxin free

100% Natural

Pure by standard, not by claim. Never synthetic, always natural.

Intentionally Natural stands for 100% sustainably sourced ingredients eco friendly ethical sourcing living wages and regenerative impact models

Sustainably Sourced

Ingredients chosen with care for nature and your wellbeing.

Intentionally Natural is forever 100% cruelty free never tested or exploited compassionate natural beauty skincare and wellness

Forever Cruelty-Free

Compassion without compromise. Never tested or exploited.