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New Zealand’s Home for 100% Natural Beauty, Health and Wellness

No synthetics. No compromises. Every product is made from natural, organic or naturally derived ingredients. Never nature identical. Never synthetic. Each one is cruelty free, ethically sourced and assessed for purity, performance and transparency before it is presented to you.

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Less impact. More intention. Your order is packed with care for the distance ahead and for the environment. Packaging is sustainably sourced and made, compostable or recyclable. Every order funds carbon neutral delivery. Plus a further 6kg of CO2 offset, ocean plastic removal, kelp planting and bee protection.

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Real guidance from our formulator and team who understand natural beauty, health and wellness. New to natural. Working with sensitivity. Refining what you already use. Whatever it is, you can ask. Intentionally Natural is a female led, independent and New Zealand owned family business.

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Intentionally Natural is forever 100% cruelty free never tested or exploited compassionate natural beauty skincare and wellness

Forever Cruelty-Free

Compassion without compromise. Never tested or exploited.

Intentionally Natural stands for 100% sustainably sourced ingredients eco friendly ethical sourcing living wages and regenerative impact models

Sustainably Sourced

Sustainable and ethical sourcing.

Intentionally Natural the 100% natural ingredient standard in beauty health and wellness pure non synthetic toxin free

100% Natural

Pure by standard, not by claim. Never synthetic, always natural.