Collection: Founder’s Favourites

The simple, natural essentials our founder, chief curator and certified natural skincare and cosmetics formulator, Lara, turns to every day — the pieces that allow her to show up nourished, balanced and quietly radiant. Each product is chosen for its quiet consistency, genuine nourishment and the sense of ease it brings to her ritual. These are the daily staples she credits for her vitality, thoughtfully selected and never kept secret.

Close-up portrait of Lara Fountain, Founder and Chief Curator of Intentionally Natural. Former professional makeup artist and hairstylist, now a certified natural skincare and cosmetics formulator.

New Zealand’s Home for 100% Natural Beauty, Health and Wellness

No synthetics. No compromises. Every product is made from natural, organic or naturally derived ingredients. Never nature identical. Never synthetic. Each one is cruelty free, ethically sourced and assessed for purity, performance and transparency before it is presented to you.

Read Our Standards

Less impact. More intention. Your order is packed with care for the distance ahead and for the environment. Packaging is sustainably sourced and made, compostable or recyclable. Every order funds carbon neutral delivery. Plus a further 6kg of CO2 offset, ocean plastic removal, kelp planting and bee protection.

View Our Commitment

Real guidance from our formulator and team who understand natural beauty, health and wellness. New to natural. Working with sensitivity. Refining what you already use. Whatever it is, you can ask. Intentionally Natural is a female led, independent and New Zealand owned family business.

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